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Empowering Collaboration in an Evolving Automotive Landscape
On October 21, 2025, the prestigious Chery International User Summit was held in Wuhu, China, bringing together over 3,000 participants from nearly 100 countries. The event echoed the theme "Co-Create, Co-Define," which emphasizes the importance of collaboration in shaping the future of mobility. As automakers across the globe grapple with the rapid changes of the industry, Chery stands out by fostering a community where users are not merely consumers, but co-creators in the development of intelligent mobility solutions.
Global Sales and Localization: Chery's Road Ahead
In his keynote address, Chery Chairman Yin Tongyue shared notable achievements, including global sales surpassing 2 million units and European sales more than doubling to 145,000 units in just nine months. These figures reflect Chery's commitment to localization and the development of personalized products in partnership with local universities and businesses. This strategy not only aligns with the company’s vision of becoming a local enterprise worldwide but also underscores their drive to innovate.
ESG: A Pillar for Sustainable Development
Central to Chery’s philosophy is the integration of Environmental, Social, and Governance (ESG) principles. The launch of the Chery Global ESG Advisory Alliance at the summit marked a significant advancement in the company’s sustainability initiatives. Notable figures, including former UN Secretary-General Ban Ki-moon, joined the alliance, highlighting Chery’s comprehensive approach to addressing global challenges. Their ESG strategy combines low-carbon technology advancements with social welfare initiatives, showcasing a corporate commitment to responsible practices.
Real Stories from Users: Building Community
The event spotlighted diverse user stories that showcased the deep connections formed around the Chery brand. Representatives from countries like Vietnam, South Africa, and Indonesia shared personal anecdotes, demonstrating how Chery vehicles have become symbols of trust and comfort in various cultural contexts. Such narratives illustrate that Chery’s innovation extends beyond the vehicle itself, fostering community and connection among users.
Technological Innovations and the Future of Mobility
Chery is not only focusing on immediate consumer needs but is also ambitious about future directions. Innovations in autonomous driving, hybrid technology, and even robotics promise to place the brand at the forefront of upcoming mobility trends. Their efforts to build a holistic mobility ecosystem that integrates robotics and new energy vehicles signal a departure from traditional manufacturing toward a vibrant, interconnected landscape that thrives on collaboration.
Chery’s Open Ecosystem: More Than Just Cars
The summit reinforced Chery’s commitment to developing an open, user-driven ecosystem. As users share their experiences and ideas, they actively participate in shaping Chery’s offerings, thereby creating a dynamic where technology meets human needs. This approach positions Chery as a leader in redefining the automotive landscape, shifting away from conventional business models to one that embraces co-creation and innovation.
Looking Towards a Sustainable Future
As the summit concluded, Chery made it clear that its mission extends beyond just selling cars; it embodies a vision for a sustainable, inclusive future in the automotive industry. By inviting users into the conversation, leveraging their insights, and integrating their stories into the brand’s narrative, Chery is not simply catering to today's consumers but is actively engaging with the community to anticipate and create the future.
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