Thanksgiving 2025: Rise in Restaurant Dining Reflects Consumer Shifts

Thanksgiving 2025: A Shift Towards Restaurants

This Thanksgiving, a noteworthy trend is shifting the landscape of holiday dining. 58% of U.S. consumers plan to order from or dine at restaurants for their Thanksgiving meals this year, showing an increase from 42% in 2024. This shift indicates a growing preference for convenience amid concerns over higher grocery prices and tightening budgets.

Economic Concerns Driving Change

Among consumers in this year's survey by Popmenu, 59% indicated they would spend less on Thanksgiving dinner compared to last year, with the average expected spend rounding out at $165. Many are feeling the pinch due to escalating grocery prices, with 69% noting that costs are becoming prohibitive.

This has sparked a change in the traditional Thanksgiving menu. A surprising 39% of consumers plan to cut back on side dishes and desserts, while 31% will favor less expensive brands. Interestingly, there's a cultural twist as more households start integrating dishes such as pizza and lasagna into their Thanksgiving spreads, alongside the traditional turkey.

Comfort and Convenience Take Precedence

Popmenu's survey reveals that the desire to enjoy the holiday without the stress of cooking is paramount. A significant 63% of households want to maximize their time with family and friends rather than spending hours preparing food. Relieving the burdens of meal prep seems to resonate deeply with consumers, who value convenience over tradition this year.

Rediscovery of Traditional Staples

Despite the rise in takeout, turkey still reigns supreme at 84% of tables, followed by ham (46%) and even chicken (19%). However, with financial constraints looming, consumers are making cuts in the classic spread. Some popular items like mac 'n cheese, cranberry sauce, and even pumpkin pie are being left off tables in favor of simpler offerings. This emphasis on cost-effective dining reflects a broader trend observed by culinary experts, who suggest that eating more simply during the holiday season is becoming a new norm.

Emerging Dining Trends: Friendsgiving and Beyond

Food and Wine's recent piece on Thanksgiving food trends also denotes a substantial rise in “Friendsgiving” celebrations, where friends gather for meals, often opting for straightforward, group-oriented dining experiences. This trend speaks volumes about how social dynamics are evolving; younger generations are increasingly turning to restaurants to simplify their gatherings rather than struggling with home-cooked meals.

How Restaurants Are Adapting

As restaurant operators prepare for the surge in demand during Thanksgiving week, many are implementing strategic marketing initiatives. From the launch of limited-time holiday menus to promoting catering options, restaurants are adapting to meet these changing needs. Innovative dining solutions, such as family-style meal kits and group specials, have emerged as best practices for enticing 'Friendsgiving' festivities. According to references from industry insights, clear communication about holiday offerings, through social media and online platforms, also helps establishments attract and accommodate diners better.

Tools for Hassle-Free Hosting

To ease the stress of meal planning, culinary experts recommend several tools and techniques. Consider utilizing gadgets like air fryers and modern cooking appliances that simplify meal preparation. Financial wisdom is also key; planning early and seeking out budget-friendly recipes can ensure holiday cheer is less burdensome on your wallet.

Moreover, as highlighted, strategies like combined menus that include a variety of popular dishes can delight guests while keeping expenditures down. Consumers are encouraged to take advantage of deals and pre-order options offered by local restaurants to ensure a seamless dining experience this Thanksgiving.

Conclusion: Navigating Thanksgiving 2025

As Thanksgiving 2025 approaches, the dining landscape is clearly changing in response to economic pressures and social trends. Restaurants are not just competitors for home cooks; they are emerging as essential partners in holiday preparations. The trend of ordering out reflects a broader cultural shift — one that prioritizes time, comfort, and community connection, even as traditional family recipes adapt to evolving consumer choices.

What does this all mean for you? Whether you're hosting or dining out, be proactive in your planning to enjoy the holiday season more meaningfully.